Provincial Insurance Brokers Association Urges Safe Driving During Winter Weather

(Toronto, Ontario) With the winter weather officially upon us, the Insurance Brokers Association of Ontario (IBAO) is reminding Ontario drivers to take precautions when driving on Ontario roads over the snow filled months. Last evening, Eastern Ontario was hit with its first major storm which acts as a reminder for drivers to prepare for the treacherous driving conditions in advance to avoid any unnecessary collisions.

IBAO encourages drivers to visit their local automotive repair shop for a winter inspection. The two most important items that must be checked before heading into the winter season include your tires and your brakes.

Unlike All-Season and Performance tires, Snow tires are designed to excel in the colder temperatures, slush, snow and ice. Their treads are designed to rid themselves of snow as they roll, and the rubber used to make them is softer than All-Season or Performance tires.  This softer rubber grips ice and snow better.

In the winter months, you will also be heavy on your brakes due to icy conditions. It’s essential your brakes are in perfect condition. Also have your maintenance technician assess your battery, belts, hoses, radiator, oil, lights, exhaust system, heater/defroster, wipers and ignition system.

Other important things to consider while driving in blistering conditions include your speed and frequency on the road. Avoid the roads if you can during any snowstorm as your chance of being involved in a collision rises exponentially.

“Perhaps the most crucial message brokers want to share is the reminder to never drink and drive,” said IBAO CEO Randy Carroll. “Impaired driving accounts for almost 25% of all fatalities on Ontario’s roads and the winter season is a tempting time to assume you can drive after engaging in some holiday cheer. Instead, simply arrange for a designated driver, stay the night or take public transportation if needed. We want all Ontarians to stay safe this winter.”

For additional winter safe driving tips, visit the Ontario Ministry of Transportation at

Posted on ‎Wednesday, ‎November ‎27, ‎2013, ‏‎12:06:35 PM |